Marketing Management. Fast food Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Management. Fast fodder - Assignment ExampleIn Canada fast forage restaurant include Boston pizza, Tim Horton and Swiss Chalet. In the UK fast food restaurants include included favourable Pizza, and Pizza Express.In this market the restaurant form chains which atomic number 18 in most cases centrally reign overled, this restaurants have been criticised in the past that excess consumption of these foods will lead to obesity, the direct airments to children, the reduction of local cuisines and their lack to provide employment.Consumer behaviour is changing and the fast food industry is loosing market share to otherwise restaurants that produce expensive meals to consumers, also the campaign against the consumption of these fast foods has led to a decrease in consumption. Advertising in the fast food restaurant is through telecasting commercials, the print media, billboards and events sponsoring. Recently this food restaurant are now changing to internet advertising d ue to increased criticisms on television and media, Branding includes clothing, direct signs and posters. McDonald has sponsored the Olympic Games, FIFA world cup and NASCAR teams.Advertising plays a major role in marketing a product advertising informs consumers on existing products, communicates the information about a product, stimulates the statistical distribution of a product, increases product usage and finally builds brand preferences and loyalty through uninterrupted and consistent promotional campaigns. Fast food advertising in 2001 amounted to 635 one thousand thousand dollars for McDonald, 298 million dollars for Burger King, 179 million dollars for Tacos Bell and 148 million dollars for Pizza Hut.(http//www.ijbnpa.org/content/pdf/1479-5868-1-3.pdf)According to the fast food industry statistics the fast food industry is losing popularity due the constant campaigns, the campaigns are usually based on the fact that the food they produce cause obesity, the advertisement of toss out food to children and this has led to countries introducing strict limitation on fast food advertisement and this has made them to advertise through the internet as an alternative to reach their customers. We there fore analyse the MacDonald restaurant to idea their strategic planning on market throughout its historical development from a small restaurant to a multinational restaurant.Mc Donald Fast Food Restaurant. Mc Donald is the largest fast food restaurant in the world. It has dominated the American market and the rest of the world. The restaurant has many branches all over the world and they are similar in their services, staff uniform, menu, packaging and services with a smile. The principle of this restaurant is efficiency, calculability, uniformity and control through automation. It was founded in 1940 by son of a bitch and Mac McDonald. This company has branches in 199 countries and serves close to 5 million customers dairy. In 2005 report, the company had a to tal of 45,777 employees, in the same grade total revenue amounted to 20.466 one thousand million US dollars and the net income to the restaurant amounted to 2.602 billion US dollars. The volume of food used every year are 32,000 tonnes of beef, 21,500 tonnes of chicken, 100 million eggs and 7,250 tonnes of cheese just to mention a few.Mc Donald and Dick ventured into the food business in 1937 by opening a hotdog stand in Arcadia California, they later expanded their business and in 1940